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Research has shown that color plays a big part in whether a customer is drawn to buy from your website, so why not use color theory to help design your page? The colors you choose can make a difference in whether you attact internet users to your site or if they just want to close your page. Use color to your advantage and learn how color can affect the mood of your web page.

Using 3 to 5 colors on your website is the most pleasing choice when it comes to color theory. More than five colors can be distracting and lend to an unprofessional look. Start by choosing a background color. If you can't decide, choose white. White loads quicker than dark colors which will give you an advantage over those slow loading websites. Your main text color should be black since it's easiest to read. Headings and logos should be a contrasting or complimentary color. A second color may be used to add visual interest but is not necessary. A final contrast color can be used sparingly to help bring attention to specific items, links or text.

Two color theory choices that are often used when building web sites are complimentary colors and analogous colors. Complimentary colors are two colors found opposite each other on the color wheel. Blue and orange are on opposite sides as are red and green. Keep in mind the type of product or service you are trying to promote will help you decide on a choice of colors. If it's a holiday theme, think in holiday colors. If it's a camping site, your choice may be blues, browns and greens. Your logo or product may make a difference when deciding on which colors to use.

Analogous colors are adjoining colors in a color wheel. This usually means there will be just a slight variation in the colors. This combination gives a much softer appearance to the web page and is usually pleasing to the eye. When selecting the main color for your site, take into consideration the mood you want. Psychologists have shown that colors can influence our moods. When someone visits your website, an impression is made within seconds. Do you want your site to evoke happiness, dependability or power? Colors can make a difference. Blue is found to be the most used color on websites. Blue gives off the mood of strength and peace. Visitors may feel you are a dependable source. Red is a color of power and can grab the attention of your online visitors.

Keep in mind who is visiting your page when selecting colors from the color wheel. If it's young mom's they may be drawn to pastel colors or if it's teen customers your after, then take a look at the latest fads before designing your site. Choosing the correct colors for your website can help make your site the best it can be. Using color theory to help select your websites colors can boost any web page.